NFL COACHES
NETWORK PROMOTIONAL CAMPAGIN
Role: Animation
THE VISE
“Hey Coach, what is the Vise and how is it used?”
RED ZONE
“Hey Coach, how does it feel when the team gets into the Red Zone”
LIP READING
“Hey Coach, are you actually paranoid about lip reading?”
MOST ATHLETIC
“Hey Coach, what’s the most athletic position?”
TOUCHDOWN
“Hey Coach, how do you feel about touchdown celebrations? Is it too much or do you like it?”
UNDERDOG
“Hey Coach, what’s better? To be the favourite or the underdog?”
In 2010, the NFL came to Prologue to create a series of 30-second promos in which fans could send in questions and have them answered by NFL coaches. The questions ranged from ‘What’s the most underrated position?’ to ‘How do emotions factor into the game’.
The promos include live-action interviews with the coaches and fans, directed by longtime friend of Prologue, Mark Pellington, as well as video clips of player highlights and classic footage. We used animation of our own design to juxtapose the coaches answers along with the highlight and archival footage, to give it a more in-depth and real time feel.
I was responsible for the motion design the type animation.
CREDITS
Studio: Prologue
Executive Producer: Kyle Cooper
Producer: Ian Dawson
Creative Director: Henry Hobson
Art Director: Manija Emran
Editor: Nate Park
Assistant Editor: Alex Sanchez
Additional Editing: Gabriel Diaz
Animator: Alasdair Willson
Compositing: Roy Cullen
Special Thanks: Gary Mau
Client: NFL Network